Blog
B2B marketers face increasingly complex buyer journeys. Today’s buyers research independently, interact across multiple channels, and make decisions with larger, more digitally savvy buying committees. To succeed, marketers need more than data—they need a partner who transforms intelligence into decisive action.
That’s why we’re excited to introduce the new ML Intent Dashboard, a unified platform that brings all your campaign planning and performance insights into one place. With this release, revenue teams can see what’s happening now, optimize campaigns in real time, and build stronger programs for the future.
Clearer Insights, Better Outcomes
The ML Intent Dashboard consolidates key intent signals, performance data, and competitive insights, providing a complete picture of which accounts are actively researching the topics, vendors, and solutions in your category, how your brand stacks up against competitors, and where opportunities exist to improve targeting and outreach.
Fueled by ML Insights, our industry-leading AI-powered intent signal dataset, users can sort insights by region, industry, and company size to benchmark performance, spot missed high-intent accounts, and act faster. It also reveals which buying committee members to engage so teams can focus efforts where they’ll have the greatest return, while smart “next best action” suggestions like trending topics, lookalike accounts, and outreach ideas turn intelligence into actionable strategies that drive measurable impact.
Smarter Decisions with a Unified View
B2B marketers are inundated with data from myriad sources, including intent signals, engagement metrics, competitive insights, and campaign performance. And yet, many still lack a clear panoramic view of what’s working and what isn’t. While 91% of B2B marketers agree that data is critical to marketing success, most struggle to leverage it effectively: 87% say they underutilize their data and use analytics to guide just 53% of their marketing decisions on average.
With our new ML Intent Dashboard, we’ve consolidated all performance and planning data into one coherent interface. This unified view lets revenue teams see what accounts are researching, what messages are resonating, and what competitors are doing—bringing clarity and speed to decision‑making.
Smarter decisions start with a view that aligns every stakeholder no what matters. For example, a campaign team can now filter by region, industry, or company size to instantly benchmark performance and identify gaps in outreach. Instead of wading through disconnected reports, they can act confidently on intelligence, adjusting targeting or channels based on what the data actually shows.
Next‑Best Actions That Convert
Data alone rarely drives impact—it’s the ability to translate intelligence into action that separates the high performers.
The ML Intent Dashboard doesn’t just show you what’s happening; it tells you what to do next. Built‑in insights like lookalike accounts (accounts whose behaviors mirror your best customers but haven’t yet been engaged), trending topics, and content gaps move you from reactive to proactive. Imagine discovering that a cluster of mid‑market accounts is spiking in research around “compliance automation.” The dashboard can surface that signal and recommend a lookalike audience list, enabling you to launch tailored, multi-channel messaging within days—not weeks.
In practice, a marketer might use this workflow to redirect spend mid‑campaign toward high‑intent accounts and notice a measurable lift in engagement from key stakeholders. And, in a real-life application, the surfaced insights around lookalike accounts helped one marketing team identify untapped potential within an existing account vertical. After spotting intent signals and competitive exposure patterns, they redeployed creative toward key buying groups and shortened their sales cycle by weeks.
This kind of agile execution, backed by data that recommends rather than simply reports, defines the new frontier of account-based marketing (ABM). Today’s ABM is evolving from a targeting strategy into an adaptive growth engine—one that unites data, technology, and creative to anticipate buyer needs and activate engagement the moment opportunity surfaces.
Competitive Insights = Growth Opportunities
Knowing what your brand is doing is one thing, but knowing where you stand relative to competitors is entirely different. Research shows that 33% of marketers cite competitive positioning as an effective tactic to move the needle in their campaigns.
Running competitive counterplays is critical to building brand awareness and staying on the day-one shortlist. Brand awareness isn’t just visibility; it’s what keeps your solution in front of entire buying groups so deals don’t stall or shift elsewhere. When competitors start taking mindshare, leaders can’t afford to stand still. Knowing exactly where your brand stands versus the competition is key to defending and expanding presence.
With the ML Intent Dashboard, you can visualize how your brand performs against competitors by segment (industry, region, and company size). You’ll uncover where your share of voice—your brand’s presence and visibility within key accounts compared to competitors—is lagging, helping you determine when to increase awareness.
Smarter Segmentation, Greater Results
B2B marketers face a dual challenge: generating immediate demand while ensuring their brand is present across all key accounts and decision makers from the earliest stages. It’s not enough to target a single persona: buying decisions involve multiple stakeholders, and missing engagement with any member of a buying group can slow or stall the pipeline. Without clear visibility, teams struggle to prioritize accounts, segment effectively, and balance short-term conversion goals with long-term relationship building across the entire buying group.
Our dashboard provides a single, actionable view of your audience and buying groups. It identifies the most engaged personas, segments accounts by intent (high, medium, and low), and enables marketers to orchestrate tailored plays:
- awareness campaigns build brand preference at early stages of the purchasing process,
- solution plays for nurturing mid funnel accounts,
- and product plays to accelerate conversion on low hanging fruit.
At the same time, it ensures consistent presence across the buying group, building for medium- and long-term growth. With these insights, marketers can confidently prioritize the right accounts, engage the right personas, and maximize impact across the full buying journey.
From Insight to Acceleration
Great outcomes begin with smarter planning and sharper insights. That’s why we’ve brought together campaign planning and reporting into this single, self-service dashboard so you can optimize what’s live now, build stronger campaigns for the future, and drive higher success and revenue impact.
No more waiting weeks to interpret data. No more disconnected tools and guesswork. The ML Intent Dashboard is designed to accelerate growth by giving marketers a single source of truth. By connecting planning and reporting with intelligent recommendations, it empowers teams to make better decisions, optimize campaigns in real time, and unlock new revenue opportunities—all while driving measurable results more efficiently.
When growth is the goal, competitive insight plus intent‑based action brings it into reach. Contact us to learn how you can start turning intelligence into action with Madison Logic today.
