Leaders in Marketing Innovation: Mary Dantzler

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Reach in-market buyers with the right message at the right time.

Mary Dantzler, Digital Marketing Leader, uses a data-driven approach to surround accounts and buying committees with relevant messaging while they’re in-market and ready to buy, ensuring they receive the right content at the right time.

A key part of this strategy is leveraging intent data as part of their audience development strategy. By layering intent data with account lists, her team ensures they’re targeting the right accounts.

In this short clip, you’ll hear from Mary Dantzler, a leader in marketing innovation, as she shares her approach to:

• Engage the entire buying committee with relevant messaging
• Leverage intent data to refine audience development and targeting strategies
• Layer intent data with account lists to target the right prospects at the right time