Glossary
A/B Testing
A testing method used to compare two versions of marketing content like an ad, email, or webpage, to determine which version performs better based on specific metrics like click rates or conversions. It helps marketers make data-driven decisions by testing variables across different user segments and measuring the impact on user behavior and engagement.
TABLE OF CONTENTS
- How to Find Success with Display Advertising: Do’s and Don’ts
- How to Measure and Optimize Your ABM Campaigns
- Marketing and Lead Generation: How to Generate High-Value Leads in ABM
- 9 Best Practices for Campaign Optimization and Measurement
- How to Proactively Build Your Marketing Plan
- Metrics That Matter: Measuring ABM and Integrated Campaign Results
- Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings