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Glossary
Lead Scoring
A methodology used by marketing and sales to evaluates and prioritize prospects according to their potential value and readiness to become customers. By assigning numerical values to leads—based on factors like demographic data, firmographics, online behavior, and engagement—teams can better identify high-quality opportunities, improve lead qualification, and focus follow-up efforts on those most likely to convert. This data-driven approach ultimately helps increase efficiency and boost conversion rates.
TABLE OF CONTENTS
- Marketing and Lead Generation: How to Generate High-Value Leads in ABM
- Why Lead Validation Makes or Breaks Your Content Syndication Strategy
- It’s Only Natural to Nurture Your Leads
- Considering a Move from MQLs to MQAs? Here’s What You Need to Know
- It’s Time to Embrace Better Lead and Account Nurturing Strategies. Here’s How.
- How to Balance Automation and Personalization in B2B Lead Nurturing
- How to Implement a More Effective Lead Scoring Model with ABM
- How to Drive Better Results with Targeted Lead Strategies Through Segmentation
- Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers