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Glossary
Marketing Qualified Lead (MQL)
A prospect identified by marketing as having demonstrated sufficient interest and engagement with a brand’s content or offerings, indicating a higher likelihood of becoming a customer. These potential customers meet specific criteria set by marketing teams that indicate when they should be passed onto sales.
TABLE OF CONTENTS
- 17 Must-Know Lead Generation and Nurturing Statistics
- Why Your ABM Engagement Efforts Don’t End After the Sale
- Considering a Move from MQLs to MQAs? Here’s What You Need to Know
- It’s Only Natural to Nurture Your Leads
- Key Takeaways That Marketers Should Know From “The State of Multi-Channel ABM” Event
- 6 Marketing Automation Best Practices for Your ABM Strategy
- 15 ABM Definitions Every Marketer Needs to Know
- Why Your ABM Engagement Efforts Don’t End After the Sale
- The 2025 Full-Funnel ABM Playbook
- Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings
- Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers