Glossary
Nurture Flow
A structured series of automated, strategically timed marketing messages—typically delivered via email or other channels—designed to engage leads, build trust, and educate prospects throughout their buyer’s journey. Its purpose is to maintain consistent communication that guides potential customers toward conversion by fostering relationships and keeping them engaged as they move closer to a purchase decision.
TABLE OF CONTENTS
- It’s Time to Embrace Better Lead and Account Nurturing Strategies. Here’s How.
- How to Gain More Market Share Through Compelling Content
- Mastering B2B Nurturing: Best Practices & Strategies for Converting Leads into Loyal Customers
- Drip vs. Nurture Campaigns: What They Are and What Works Best for Your ABM Campaign