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Glossary
Outbound Marketing
A proactive marketing strategy where businesses initiate contact with potential customers through tactics like cold calls, direct mail, TV/radio ads, email blasts, and display advertising. Rather than waiting for prospects to find them inbound marketing, companies use outbound tactics to actively deliver their messages to a broad audience—regardless of whether those individuals are actively seeking the product or service—with the goal of generating awareness, interest, and leads.
TABLE OF CONTENTS
- Marketing and Lead Generation: How to Generate High-Value Leads in ABM
- How to Build a Successful Competitive Displacement Campaign
- How to Measure and Optimize Your ABM Customer Expansion Activities
- Customer Expansion: ABM for Cross-Selling and Upselling Blueprint
- Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising
- Making the Most of Video in Your ABM Campaigns
- Winning the Battle: Leveraging ABM for a Competitive Edge Blueprint