Glossary
Sales Funnel
A structured framework that outlines the stages a prospect goes through—from initial awareness to final purchase. Often shown as a visual model, it helps businesses understand how potential customers are attracted, engaged, nurtured, and ultimately converted, enabling them to optimize marketing and sales efforts at each stage to improve conversion rates and drive growth.
TABLE OF CONTENTS
- How to Accelerate the Buyer’s Journey with Stronger Sales and Marketing Alignment
- Why Leads Get Stuck in the Pipeline (and How to Get Them Unstuck)
- What Is the Best Media Mix Placement for Your ABM Strategy?
- From Leads to Discussions: How You Can Drive Leads to Sales Meetings
- 3 Ways to Level Up Your ABM Strategy Fast
- Leverage Data for Stronger Buying Stage Engagement in ABM
- Convert to Conversations Blueprint: How to Turn Leads into Sales Meetings