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News

B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll

Betsy Utley-Marin

June 17, 2025 1 MIN News

A new Harris Poll survey commissioned by Madison Logic and featured in Demand Gen Report reveals how today’s economic uncertainty is reshaping B2B marketing priorities.

From increasing investment in AI to doubling down on events, B2B marketers are adapting fast—and rethinking how they reach and convert their most valuable accounts. Read the article to learn more.

B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll

Betsy Utley-Marin

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