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2026 Will Be The Year Marketers Rediscover the Basics

Betsy Utley-Marin
Published On: December 23, 2025 1 MIN News

New research from Madison Logic and The Harris Poll reveals a new approach B2B marketers plan to embrace in 2026: a return to basics and continued use of AI to reimagine what’s possible. Read Keith Turco’s take on this compelling duality in his newest Fast Company op-ed.

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