How B2B Marketers Are Rewriting the Advertising Playbook

The days of measuring success in impressions are over. In today’s buyer-controlled world, the best B2B marketers are redefining performance around what truly matters—relevance, intelligence, and measurable impact. In this MarketingProfs article, Madison Logic CEO Keith Turco explores how marketers are transforming static campaigns into dynamic, data-driven experiences that align with how modern buyers actually move—from awareness to conversion, across every channel. Read the full article to learn more.