What if the future of marketing leadership isn’t about creativity alone but about intelligence, alignment, and precision? As buying grows more complex, the marketers who stand out are the ones who can connect data, channels, and audiences into something cohesive. In this op-ed for The Drum, Madison Logic CEO Keith Turco explores the rise of “the geek chic” and why the smartest person in the room is redefining modern marketing. Read it now.
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