Future-Facing B2B: How AI and a New Generation of Marketers Are Redefining the Game

B2B marketing is undergoing a massive transformation. Driven by rapid advances in AI and a new generation of digital-native professionals, the strategies, channels, and mindsets shaping the future are fundamentally different from those of the past.

This eBook, based on exclusive findings from the 2025 Madison Logic and Harris Poll Survey on the future of marketing, strategy, and the rise of digital-native leadership, explores how leading marketers are adapting—and what it takes to stay competitive in a fast-changing landscape.

What You’ll Learn:

• How Millennial and Gen Z professionals are reshaping B2B from both sides of the buying journey
• Why nearly all marketers (96%) are rethinking their strategies amid rising uncertainty
• The growing role of AI in content creation, targeting, and measurement
• What today’s buyers expect—and how top marketers are meeting those expectations
• How to build a more agile, data-informed, and future-ready marketing strategy

Who Should Read This:

• B2B marketing leaders navigating digital transformation
• Teams evolving their ABM, content, or media strategy
• Anyone looking to understand the intersection of AI, generational change, and modern B2B engagement

Get the insights to lead with confidence in a changing B2B world. Download your copy today.